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Relaxed dog resting beside notebook and phone, symbolising data privacy at Paws Etiquette dog training in Essex

Our Privacy Promise – How Paws Etiquette Protects Your Personal Data

Our Privacy Promise – How Paws Etiquette Protects Your Personal Data

Last updated: 16 September 2026

Paws Etiquette Dog Training is committed to protecting your privacy and personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we may share it with, how long we keep it and the rights available to you.

This policy applies when you visit our website, make an enquiry, join a waiting list, book or attend training, complete a form, purchase a service, communicate with us or otherwise interact with Paws Etiquette.

1. Who We Are

Paws Etiquette Dog Training is responsible for the personal information covered by this policy.

Paws Etiquette Dog Training
Southey Green Farm
Gosfield
Essex
CO9 3RN

Email: natalie@pawsetiquette.com
Telephone/WhatsApp: 07702 310693

If you have questions about this policy or the personal information we hold about you, please contact us using the details above.

2. What Information We Collect

Depending on how you interact with us, we may collect:

  • your name;

  • email address;

  • telephone number;

  • postal address and postcode;

  • your dog's name, breed, age and sex;

  • behavioural and training information;

  • bite or incident history;

  • training goals;

  • health or veterinary information relevant to training;

  • vaccination information;

  • booking and attendance information;

  • forms and questionnaires;

  • training notes and progress records;

  • invoices and payment status;

  • transaction or refund references;

  • communications with us;

  • marketing preferences;

  • media consent preferences; and

  • website and technical information such as device, browser and website-usage information.

We do not normally receive or store your full payment-card details where payment is processed by a third-party payment provider.

3. Where We Get Your Information

Most personal information is provided directly by you when you:

  • make an enquiry;

  • fill in a form;

  • join a waiting list;

  • make a booking;

  • make a payment;

  • attend training;

  • contact us; or

  • use our website.

We may occasionally receive relevant information from another source, such as:

  • another member of your household;

  • a joint owner of your dog;

  • a veterinary professional;

  • another trainer or behaviour professional; or

  • someone making an enquiry or booking on your behalf.

4. How We Use Your Information

We may use personal information to:

  • respond to enquiries;

  • assess whether a service is suitable for you and your dog;

  • create and manage bookings;

  • provide training services;

  • manage training packages;

  • prepare training plans;

  • record progress;

  • process and reconcile payments;

  • send confirmations and reminders;

  • provide class information and homework;

  • manage waiting lists;

  • provide client support;

  • administer online learning or client communities;

  • maintain safety and incident records;

  • manage invoices and accounts;

  • respond to complaints;

  • improve our services;

  • comply with legal and accounting obligations; and

  • protect the safety and legitimate interests of Paws Etiquette, its clients, dogs and other people.

5. Our Lawful Bases for Using Personal Information

Data-protection law requires us to have a lawful reason for using personal information.

Depending on the circumstances, we may rely on:

Contract

We process information where it is necessary to take steps at your request before entering into a contract or to provide a service you have booked.

For example, we need your contact, booking and relevant dog information in order to provide a training service.

Legal obligation

We may process information where necessary to comply with legal, tax, accounting or regulatory obligations.

Legitimate interests

We may use information where reasonably necessary for legitimate business purposes, provided those interests do not override your rights.

These interests may include:

  • administering our client relationships;

  • maintaining accurate business and training records;

  • providing and improving services;

  • preventing duplicate or incorrect records;

  • protecting safety;

  • handling complaints;

  • preventing misuse or fraud; and

  • establishing, exercising or defending legal claims.

Consent

We rely on consent where appropriate, including for certain:

  • marketing communications;

  • promotional photographs and videos; and

  • optional communications.

Where we rely on consent, you may withdraw it at any time.

6. Marketing and Service Communications

Messages directly connected with a service you have booked, such as:

  • booking confirmations;

  • appointment reminders;

  • class information;

  • changes to bookings;

  • payment information; and

  • training follow-up

are service communications rather than general marketing.

Where consent or another lawful basis is required for marketing communications, we will use an appropriate opt-in or other lawful method.

You may unsubscribe from marketing at any time without affecting essential service communications.

7. WhatsApp, Email and Client Communities

Where appropriate, we may communicate with clients using email, SMS, telephone, WhatsApp or an online client community.

If you voluntarily participate in a group or community, other members may be able to see limited information such as your display name, profile picture or messages depending on the platform.

8. Photographs and Video

Paws Etiquette may take photographs or video during training where appropriate.

Identifiable photographs or video will only be used for promotional or social-media purposes in accordance with the consent you have provided.

You do not have to agree to promotional photography or video in order to receive training.

You may withdraw promotional media consent for future use at any time.

9. Who We May Share Information With

Paws Etiquette does not sell or rent personal information.

We use third-party service providers to help us operate the business.

Depending on the services you use, personal information may be processed through providers supporting:

  • our website;

  • customer relationship management;

  • bookings and forms;

  • automated service communications;

  • email delivery;

  • cloud storage;

  • calendars;

  • payment processing;

  • accounting;

  • online learning;

  • client communities;

  • website analytics; and

  • professional services such as accounting, insurance, IT or legal support.

Current systems used by Paws Etiquette may include services such as Wix, DigiWoof/LeadConnector/HighLevel, Mailgun, Microsoft and other appropriate business technology providers.

These providers may process information on our behalf or, in some circumstances, act as separate data controllers.

We only share information that is reasonably necessary for the relevant purpose.

We may also disclose information where required by law, necessary to address a serious safety concern or required in connection with an insurance or legal claim.

10. International Transfers

Some technology providers may process or store personal information outside the United Kingdom.

Where this occurs, appropriate safeguards are expected to be used in accordance with UK data-protection law.

These may include recognised adequacy arrangements or approved contractual safeguards.

You may contact us if you would like further information about an international transfer relevant to your information.

11. Automated Systems and CRM Processing

Paws Etiquette uses digital systems to manage contacts, bookings, forms, communications and client records.

These systems may automatically:

  • match a form submission to an existing contact;

  • create or update a client record;

  • create a booking;

  • update booking information;

  • send an administrative or service message; or

  • trigger a workflow linked to a booking.

We do not intend to make decisions with legal or similarly significant effects on clients solely through automated processing.

Important decisions concerning training suitability, behaviour or safety involve human judgement.

If you believe information has been associated with the wrong record, please contact us so that it can be investigated and corrected.

12. Data Security

We take reasonable measures to protect personal information.

These may include:

  • password-protected systems;

  • access controls;

  • secure cloud services;

  • restricted access to client records;

  • secure storage of physical records; and

  • appropriate deletion or destruction procedures.

Access to client information is limited to people or providers who reasonably require it for the relevant purpose.

13. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for any applicable legal, accounting, insurance or claims period.

Factors we consider include:

  • whether you remain an active client;

  • whether records are needed for continuity of training;

  • legal and accounting requirements;

  • safety or incident considerations;

  • insurance requirements;

  • complaints or disputes; and

  • potential legal claims.

Financial and accounting information may be retained for the periods required by law.

Marketing preferences may be retained where necessary to ensure that an opt-out continues to be respected.

When information is no longer required, it will be securely deleted, anonymised or destroyed as appropriate.

14. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • request access to personal information we hold about you;

  • ask us to correct inaccurate information;

  • ask us to delete information in certain circumstances;

  • request restriction of processing;

  • object to certain uses of your information;

  • request transfer of certain information;

  • withdraw consent where processing is based on consent; and

  • complain to the Information Commissioner's Office.

Not every right applies in every situation.

To make a request, contact:

natalie@pawsetiquette.com

We may need to verify your identity before dealing with a request.

15. Your Right to Object

You have the right to object to the use of your personal information for direct marketing at any time.

You may unsubscribe using any unsubscribe option provided or contact us directly.

You may also have the right to object to processing based on legitimate interests depending on your circumstances.

16. Complaints

If you have concerns about how Paws Etiquette has handled your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office.

Information about the ICO can be found at www.ico.org.uk.

17. Children

Children may attend certain training activities with a responsible adult.

Where information about a child needs to be recorded, we will only collect information reasonably necessary for providing the service or maintaining safety.

A parent, guardian or responsible adult should normally provide booking information on behalf of a child.

18. Changes to This Policy

We may update this Privacy Policy where our services, systems, legal obligations or business practices change.

The latest version will be published on our website with the date it was last updated.

19. Contact Details

For privacy questions or requests:

Paws Etiquette Dog Training
Southey Green Farm
Gosfield
Essex
CO9 3RN

Email: natalie@pawsetiquette.com
Telephone/WhatsApp: 07702 310693

Positive, Practical, Personal

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